Drive-thru mania

Restaurant Weekly - 8/11/23

Hello. The restaurant business has never been more interesting. Every Friday catalogue the most fascinating industry stories, contextualize them when I can, and mix in mediocre jokes.

3 Numbers

Image via Shutterstock

8.5 Million

Millions in sales for Portillo’s new location in The Colony, TX… since January. (The concept might have legs outside Chicago.)

75

% of Starbucks beverage sales attributed to cold drinks last quarter.

10,000

Number of people who offered to legally change their name to “Subway” in exchange for free subs for life. (Possible recessionary indicator?!)

M&A Back?

Image via Shutterstock

News about the restaurant M&A market makes for arguably the industry’s most fascinating reading. There’s just something to large numbers and previously unthinkable restaurant tie-ups.

We’ve been spoiled by the action in recent years. 2020 featured Yum’s Habit Burger purchase and the $11 billion Inspire/Dunkin’ acquisition. Things got really nuts in 2021, with RBI’s Firehouse buy, NPC International’s $800 million asset sale, and Fat Brands near-billion dollar 5-month spending spree.

But over the course of 2022 and the first few months of 2023, things slowed down considerably. The cost of capital continued to rise, and the spread widened between buyer and seller expectations.

The M&A winter may finally be thawing. Let’s recap:

The latest deal hit this week, with Garnett Station Partners-backed Authentic Restaurant Brands buying Pollo Tropical for $225 million. Pollo will join Primanti Bros in the Authentic portfolio.

New Prototype Looks Great. Can We Add Another 5 Drive-Thru Lanes?

On Monday, the WSJ wrote about the decline of dine-in traffic in fast food restaurants. The piece seemed to resonate - this isn’t exactly scientific, but I saw it posted non-stop on LinkedIn all week - and this quote got major play:

“Dine-in customers now represent less than 10% of visits in most U.S. McDonald’s restaurants, according to chain franchisees, compared with around a quarter of domestic sales before the Covid-19 pandemic. Across U.S. fast food chains, diners ate 14% of orders at a restaurant in the first five months of this year, less than 21% before the pandemic, data from market-research firm Circana show.”

Also in the last 2 weeks, three of the industry’s biggest players unveiled new store designs that firmly showed they’re noticing where the winds are blowing:

The Chick-fil-A elevated drive-thru concept is especially striking. My TikTok algo recently bubbled up a video of Albaik’s 5-lane elevated drive-thru in Saudi Arabia, which shares a passing similarity to Chick-fil-A’s new model. The drive-thru design has the obvious benefit of clearing bottlenecks. But there’s something else that becomes clear in that video - the sheer scale of the operation seems to be a draw in and of itself.

Name That Chain!

This restaurant chain can lay claim to three extraordinary feats:

  • It was the first national chain to give away a free toy with every kid’s meal

  • In 1954, its founders patented the flame broiler

  • By 1972, it was the second-largest chain in the country - and arguably the fastest growing

WHO IS THIS MYSTERY CHAIN? (The answer lies at the bottom of the email.)

Quick Hits

#Content Recs

And finally -

During a recent late-night search for #content, I accidently hit my LG remote’s ‘up’ button and stumbled on the world of LG Channels. I remained in this strange land for several hours.

Reader, I can only describe the LG Channels as something like a fever dream - 300-plus destinations of content so niche, they sound like satire.

“What’s next in this world, a channel that’s just old episodes of Fear Factor?” (It’s real.)

“Oh, how about one that’s just people falling down?” (Also real.)

“That’s where TV is going - a channel that’s just people playing billiards all day.” (Yes.)

Anyway, I ended my journey with Majordomo TV - one of the newer additions to David Chang’s growing multimedia empire. Playing was The Dave Chang Cooking Show.

The show is true to its title - two hours of Chang cooking a meal for one or two guests. Crucially, it’s not edited for time, and there are no cutaways. Chang just… cooks a meal, armed only with the ingredients on hand and some info on his guests’ dining preferences. You see him screw up, improvise, get into and out of the weeds. It’s unexpectedly enthralling.

Arguably the most interesting part of the episode I watched occurred before the guests arrived. Chang began cooking, and as he focused on his work, relatively long stretches of time went by in which he didn’t say anything at all. Occasionally, he’d ask someone off-camera when the guests were coming, and he’d receive an indecipherable answer. The whole thing took on a Waiting for Godot quality. Were there guests? Were they actually coming? Was I asleep?

It turns out that watching an expert quietly ply his craft makes for hypnotic television. And it’s soothing bedtime TV. After the meal was plated, I slept like a baby.

TRIVIA ANSWER: Burger Chef

EXTRA BONUS CONTENT REC: Flameout is a pretty fascinating read about Burger Chef’s rise and fall. It had 1,200 units in 1972!

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